#CROBA2025
KEYNOTE - Igor Strejček (Microblink)
Digital Projects That Build Human Partnerships
09:15-10:00
BA APPROACH
BA MINDSET
Jelena Frlan (Q Agency)
Beyond requirements:
How a BA Mindset Transformed a Healthcare Project
10:10-10:40
Almira Hernaut (Proptisphere)
No process without an owner:
how BA's can foster a culture of accountability
10:50-11:20
Vedran Križek
Impact-driven software engineering
Maja Golubić Pirić (IIBA)
Timeless Analysis, Modern Tools:
Why Foundational Skills Matter More Than Ever
11:30-12:20
Measure BA Performance: What Should We Really Track to Drive Impact?
Danijel Miletić (CapsLock), Sandra Kujundžić Drašković (Transcom), Marina Mišetić (ASSECO),
Mirjana Radović Barić (HPB), Ivana Rosančić (KOIOS)
12:30-13:00
Ivan Marković (Unitfly)
Making a change with software solutions -
how to (not) do it?
Jasmina Gagulić Lalić i Danijela Jakolić (Span)
The Analyst as a Bridge:
Connecting People, Ideas, and Disciplines
14:30-15:20
From CV to Capability: How We Hire BAs?
Marija Kulišić (CROZ), Martina Margitić (Notch), Marina Kobas (Pontis), Ivan Džolan (IN2), Alan Budak
15:30-16:00
Martina Margitić i Aida Malkić (Notch)
You Can’t Mock With Us:
Driving Discovery with AI-Generated Prototypes
Nastassia Shahun:
No Time, No Specs, No Problem?
How to Survive Ambiguity Without Losing Your Mind
16:10-16:40
Dragiša Totić i Filip Krunić (Infobip)
Impacting Growth Through Democratized Data
Marina Mišetić (ASEE)
From Insights to Influence: Turning Analysis into Action Through Storytelling and Structure