#CROBA2025
Speakers
Meet the Minds Behind the Insights
croBA2025 brings together industry leaders, innovators, and passionate professionals from around the world.
Our speakers share their expertise, stories, and practical advice to help you grow your skills and drive impact in your work.
IVAN MARKOVIĆ
CEO @ UNITFLY
Making a change with software solutions – how to (not) do it?
As Unitfly's Co-Founder and CEO, Ivan leads the company's growth and innovation efforts. His diverse roles include strategy, business development, marketing, finance, and customer success management for some of Unitfly’s largest customers. Ivan oversees marketing and consulting teams to ensure Unitfly remains a leader in the industry. Unitfly not only offers tailored document, information, and process management solutions but also develops its own proprietary software products.
JELENA FRLAN LEAD BUSINESS ANALYST @
Q AGENCY
Beyond requirements: How a BA Mindset Transformed a Healthcare Project
Jelena Frlan, Lead Business Analyst at Q agency, will show how mindset combined with BA techniques enables meaningful change. Drawing on a healthcare project, she will share moments of doubt, growth, and resilience to illustrate what impact looks like in practice and how BAs can stay adaptable, resilient, and value-focused in uncertain times.
MARINA MIŠETIĆ
DELIVERY MANAGER @ ASEE SOLUTIONS
From Insights to Influence:
Turning Analysis into Action Through Storytelling and Structure
Marina, Certified PMP & PBA and Delivery Unit Manager at ASEE, will show how business analysts can move from delivering insights to driving change. She will share practical frameworks and real-world examples to help attendees communicate effectively, guide decisions, and create impact through analytical storytelling.
MIA ŽIVKOVIĆ
BUSINESS ANALYST, EXTERNAL CONSULTANT FOR WHO
Everyone needs a Devil´s Advocate
Mia Zivkovic, Business Analyst and external consultant for the World Health Organization, will show how impactful business analysts go beyond bridging business and tech. She will share practical insights on challenging assumptions, influencing decisions, and using active listening, negotiation, and a multidisciplinary mindset to create real value.
IRENA LEVANIĆ PAPIĆ
SENIOR BUSINESS ANALYST @ ELEKS
Business Analyst’s Role in Digitalization: Implementing Document Management Systems in Local Governments
Irena is a passionate advocate for business analysis, with seventeen years of experience spanning business analysis, product ownership, leadership of BA teams, project management, and information system design. Her extensive involvement in complex enterprise projects has honed her skills and insights, driving commitment to sharing knowledge beyond project delivery.
IGOR STREJÄŒEK
MANAGIND DIRECTOR @
MICROBLINK
Digital Projects That Build
Human Partnerships
With two decades of experience leading digital transformation at Erste Bank Croatia, Igor played a key role in creating some of the most recognized digital solutions in the region — from Photopay mBanking to the George platform and the Keks Pay wallet.
Today, as Managing Director at Microblink Croatia, he's helping shape the future of product-centric and customer-centric innovation on a global level.
ALMIRA HERNAUT OWNER @ PROPTISPHERE
No process without an owner:
how BAs can foster a culture of accountability
Almira Hernaut is a business improvement expert and founder of ProptiSphere, with a strong background in process optimization, ERP systems, and digital transformation. Starting her career in finance and IT, she combines hands-on industry experience with a practical approach to help organizations modernize, streamline operations, and build sustainable systems for growth. Guided by her motto “Empowering Your Excellence,” Almira is passionate about sharing knowledge and enabling businesses to thrive in the digital era.
VEDRAN KRIŽEK
Impact-driven software engineering
Vedran Križek is a developer turned IT solutions designer and business analyst at Undabot, where he lead the Business Analysis and Functional Design department. With over a decade of collaboration with Undabot, including his former role as CTO at Trikoder, Vedran now focuses on designing functional solutions that truly address user needs—often uncovering the gap between what users want and what they actually need.
In his talk, Vedran explores the idea of building software with intention, focus, and purpose. It’s a call for product and tech teams to embed impact-awareness at every step of delivery, from discovery to implementation.
IRENA CVETIĆ
LEAD BUSINESS ANALYST @
Q AGENCY
From Analyst to Changemaker:
Skills That Drive Product, Team, and Organizational Success
Irena Cvetić, Lead Business Analyst at Q Agency, will show how a business analyst can go beyond analysis to drive real change. She will share practical examples of using BA mindset, coaching skills, and agile expertise to influence teams, reshape processes, and achieve meaningful impact.
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MAJA GOLUBIĆ PIRIĆ
PRODUCT MANAGER @ IIBA
Timeless Analysis, Modern Tools:
Why Foundational Skills Matter More Than Ever
Maja is an experienced business analysis professional, consultant, and trainer dedicated to the continuous promotion of business analysis as a profession. In her current role as Product Manager for IIBA, she develops compelling and high-value business analysis content in support of IIBA’s strategic efforts to serve and engage members, support new membership growth, and advance the business analysis profession globally.
NASTASSIA SHAHUN
SENIOR IT BUSINESS ANALYST
No Time, No Specs, No Problem?
How to Survive Ambiguity Without Losing Your Mind
Nastassia is a Senior IT Business Analyst with 5+ years of experience in FinTech and E-Commerce. She specializes in outcome-driven analysis, product discovery, and cross-functional collaboration. Nastassia is a frequent conference speaker, a certified PSPO I, and an active mentor at hackathons. She focuses on bridging gaps between business, design, and tech teams—turning complex ideas into clear, buildable outcomes.